2nd Annual Rural Market Growth Strategy Summit 2018


Abhijeet Mukherjee

Business Head

Aircel Ltd

Alok Mahajan

Head - Marketing

Ruchi Soya Industries Limited

Anuj Mehra


Mahindra Rural Housing Finance Ltd

Avnish Tripathi

Vice President (Head) - Marketing & Sales

Godrej Tyson Foods Ltd.

Biswabaran Chakrabarti

Vice President - Brand & Channel Management

Crompton Greaves Consumer Electricals Limited

Mr. Biswa Chakrabarti is Vice president – Brand and Channel Management of Crompton Greaves Consumer Electricals Ltd. (CGCEL). He joined erstwhile Crompton Greaves Limited in the year 2003.

He has a rich experience of three decades in both sales and marketing, and the longest stint has been in Philips India for 15 years. He has been a key player in designing distribution system for Philips Lighting.

His working in Crompton started at the Lighting Division, initially in Lamps business and later as head of sales and marketing for both Lamps and luminaires. Under his leadership, Crompton Lighting sales team experienced the highest growth. He is passionate about exploring new markets and creating channel partners. He has launched various channel management programme during his long span of career. He is fellow member of Indian Society of Lighting Engineers and Vice President of Rural Marketing Association of India.

Arvind M Sonmale

Managing Director & CEO

Sustainable Agro-commercial Finance Ltd

He is a career Banker having been in the industry for over 42 years.

He started his banking career as a Probationary Officer with State Bank of India (SBI) in July 1975. His 9 plus years with State Bank of India (SBI) took him through various areas of commercial banking responsibilities including that of a Branch Manager of a SBI’s office in Panaji (Goa) and in SBI’s International Division at its apex Central Office in Mumbai.

The year 1984 saw him joining the newly operationalised Export-Import Bank of India (Exim Bank) and over the next 20 years, his work responsibilities took him through various areas including Trade Finance, Project Finance, Forex Operations, Corporate Finance, Regional Office Head, overseeing of Overseas Offices, and new Initiatives which included being a point person for introducing Forfaiting in India. He was also the key person coordinating the start-up of two Joint Ventures promoted by Exim Bank, one - a consultancy organisation called Global Procurement Consultants Ltd. which coordinated procurement of multilateral funded Projects by Indian companies and two - Global Trade Finance Ltd. (GTF) which catered to factoring requirements of Indian SMEs.

In December, 2004, Shri Arvind Sonmale took over as Managing Director and CEO of Global Trade Finance Ltd.,(GTF) promoted by Exim Bank with equity participation from IFC, Washington and FIM Bank, Malta. GTF was a leading factoring company in India, which was actively engaged in Trade Finance aimed mainly at the SME sector in India. His association with GTF ended in April, 2010.

In September 2010, he was approached by Jain Irrigation Systems Ltd., headquartered in Jalgaon, Maharashtra to assist them in setting up a unique, one-of-its-kind financial institution. The objective was to focus on extending easy, quick, hassle free finance to small and marginal farmers for developing agriculture infrastructure aimed at improving their economic and living standards. He readily agreed to take up this unique challenge. Maharashtra was the first geographical area targeted for coverage. He engaged himself in creating the organisation and carrying out activities such as surveying and reviewing the small and marginal farmer needs, the current set-up for availing finance by them, the difficulties faced by farmers in availing loans, preparing a blueprint for a finance organisation including financial model, product design, credit processes, marketing outreach, organogram, recruitment, statutory approvals, etc. The institution was operational in April 2013.

Atul Mittal

Chief Sales & Marketing Officer - Mumbai & Nairobi

MicroEnergy Credits

A rural sales and marketing champion, having more than 18 years of cross-functional experience across India and East Africa. Graduated with an Agri & AH degree and then MBA in Marketing, Atul is a Judicious strategist with an excellent track record of brand building and aligning organization to achieve excellence, market presence, profitability, and unparalleled market reach. Skilled relationship builder and trusted adviser, with hands-on experience in brand communication, ground activation, consumer insight generation, rural awareness programs, channel marketing. Pivotal resource on business expansions, new alliances and 360 degree marketing at PHILIPS, Castrol, Wockhardt, Max New York Life d.light Energy. High achiever driving cross-functional team performance.

Atul Arora

Product Head, Rural and Inclusive Banking


Maanav Yashroy

Director – BoP Business

Philips Lighting India Limited

Madan Pandey

President Sales-CCD

Emami Ltd

Narendra Mishra

Head -Agri & Inclusive Banking Corporate Office Mumbai

DCB Bank Ltd

Puneet Kumar Vidyarthi

Associate Vice President & Head – Marketing & Digital Innovations

JCB India Limited

Sarabjit Singh Puri

Director and CEO

Fateh Technologies Pvt Ltd

Sarabjit Singh Puri, an engineering graduate in Instrumentation Technology is a Founder Director and CEO of Fateh Technologies Pvt Ltd, serving Rural India since 2003.

Sarabjit is into Rural communication and Branding and help the companies to reach rural India.

He has run many Outdoor, BTL and ATL campaigns for the MNCs like Bayer, DuPont, BASF, Etc and have strategically built many brands in Rural India. Had a Vision to expand across the services and geography in Rural world by reaching people every niche and corner.

He has pioneered the concept of Localised Agri Call centre for agri companies in India. and now serving many MNCs in this concept.

He has achieved a phenomenal success in Rural communication and Branding in India for Agri Companies. Sarabjit have a vision to open up branches across the world to serve the Rural People.

Having corporate office in Fort, Mumbai with 9 regional offices. Fateh Operates from 22 cities in India under his leadership. After earning a reputation in agri companies by working for more than 70 companies for agri sector. Fateh have started working for FMCG, Banking and other sectors as well under his leadership.

Sarabjit have travelled across country by road more than 4 lac KMs. An astute visionary and an expert in Rural India who believes that in India Branding can be done only on local basis and have handled campaigns on local basis from respective offices.

Now Sarabjit have ventured into the field of HR with a startup called GREEN ORANGE HR PVT LTD to provide manpower to the companies for Rural India .The vision of Green Orange HR is to act as a bridge between the colleges and Industry.

Sikander Aman Khullar

Business Development Head (Iran) and National Sales & Distribution Manager (Rural India)

Tata Global Beverages Ltd

Experienced National Sales Manager and Business Development Head with a demonstrated history of working in the food & beverages industry in India and overseas across the value chain (plantations, manufacture, commodities, branded sales & distribution and marketing). Key focus areas have been Sales, Distribution, Routes to Market & Rural.

His Key profiles have been:
Business Development Head (Iran), Tata Global Beverages, National Sales & Distribution Manager (Rural India), Tata Global Beverages, Routes to Market, Urban India, Tata Global Beverages, IT enablement of the Sales team, India, Tata Global BeveragesNational Sales and Distribution Manager, Emami Healthy & Tasty Edible Oil, Emami Group, Country Head, Brand & Sales, Georgia (Eastern Europe), Geoplant GroupZonal Manager / Regional Head, North India, Sales & Distribution, Tata Tea Limited

Have done Advance Management Program (in Leadership, Strategy and General) from Indian Institute of Management, Bangalore, India (2014-15) and PGDBA (MBA), Marketing from Symbiosis Institute of Management Studies, Pune, India (1999-2001). Graduation has been in Commerce (Hons) from Delhi University and schooling from Lawrence School Sanawar.

Ullas Kamath

Joint Managing Director

Jyothy Laboratories Ltd

Kasaragod Ullas Kamath, M.Com., LL.B., F.C.A., A.C.S., M.Sc (LSE) is the Joint Managing Director & CFO of Jyothy Laboratories Ltd. He is responsible for business development, new projects, sales, financial management. He has over 25 years of experience.

Mr. Kamath, has been the part of driving force in transforming the company from a proprietary concern to a multi-brand FMCG corporate with key brands like Ujala, Maxo, Exo, Pril, Henko, Margo, Mr.White, Chek, Neem & Maya Under the leadership, Jyothy Laboratories had a successful IPO offering in the year 2007 and a QIP in 2011. He was also instrumental in the acquisition of Henkel AG's India operations in 2011 and helped elevate Jyothy Laboratories Ltd to a 10 brands FMCG company. Present market cap of JLL is over Rs 6500 crores.

Mr. Kamath has participated in the Advanced Management Programme at Wharton Business School (2004) and at Harvard Business School (2008). He also spearheads Jyothy Laboratories’ latest initiative in organised laundry services called Fabric Spa. He won "All India CA Business Achiever Award - SME Category 2008" instituted by the Institute of Chartered Accountants of India.

Mr. Kamath is also an Independent Director of V-Guard Industries Ltd., Cochin & Co-Chair of FICCI Karnataka State Council.

Umesh Rao

Senior Vice President & Chief Marketing Officer

DHFL Pramerica Life Insurance Limited

Yogesh Gupta


Bajaj Allianz Life Insurance

Yogesh Gupta is a versatile leader, managing and heading diverse vertical in Bajaj Allianz Life Insurance Co. Ltd.

Currently his profile includes heading major business verticals like, Business Procurement & Financial Inclusion, Corporate Division & Corporate Agency in the organization. His key responsibilities include Sales & distribution management, Business development, New Acquisitions and Micro Insurance Distribution.

His expertise lies in rural market insight, people management, cost centric management, strategic alliances with diver channel partner management and product development. He has more than 20 years of diversified work experience, out of which 14 years have been spent in Life Insurance.

He has played a key role in the organization by not just setting up the rural sales channel of the company but also leading it as an example for other private life insurance players who are new to the idea of micro insurance in rural sector. With his consistent leadership management, Bajaj Allianz Life Insurance Co. Ltd. is currently the market leaders in the rural insurance space.

Under his leadership company has been able to cover more than 20 crores customers in Financial Inclusion segment. He has been instrumental for making Bajaj Allianz Life Insurance Co. Ltd market leader in Financial Inclusion segment.

He has represented the company and received the esteemed SKOCH Financial inclusion awards for consecutively 7 years from various eminent personalities like Ex. finance minister Mr. P. Chidambaram, Mr. Montek Singh Alhuwalia, Deputy Chairman of Planning Commission, Mr. C. Rangarajan, Hon. Chairman, Prime Minister’s Economic Advisory Council, Mr. K.C. Chakrabarty, Deputy Governor, Reserve Bank of India.