2nd Annual Rural Market Growth Strategy Summit 2018

Event Partners

Gold Partner

 

Fateh Technologies Pvt Ltd is a RURAL COMMUNICATION AND BRANDING AGENCY established in 2003, having strong Rural presence across INDIA. Fateh have 8 Regional Offices and it operates from 22 cities across India. Fateh Provides:
  1. Uniform Branding at Local level for corporates across India
  2. All Outdoor advertising : Vehicle campaigns, Hoardings, Boards, Shop Branding and Wall Painting
  3. Rural Events : Kissan Melas, Haat Bazaars, Mandi Campaigns
  4. TV Advertisements and designing in regional languages
  5. Call Centre Services in all regional languages across India.
Fateh have 70+ clients : Dow, Monsanto, Bayer, DuPont, BASF, etc.
Analytics Partner

In today’s rapidly changing marketing environment, growth for companies can only come from sales & marketing interventions at feverish turnarounds. For this, they need to be empowered with actionable, meaningful insights through powerful analytics - not just emanating from isolated analyses of internal data but those which give a wholistic view of markets.

BrandIdea Analytics is a Marketing, Sales & Distribution Application to help companies to strategize and operationalize growth. Unlike any other Analytics solution, our App comes with in-built relevant, granular data covering the whole country, including 80,000 Neighbourhoods in all 8000 Towns & every of the 6 lakh-odd Villages and integrates with your Internal Data. Every metric that you would need to take the right decisions is available.

Critically, it's a D-I-Y App for the Business & Analytics Users. Very simple to use & no training required. All the data science & complexities are taken care at the back-end. Users can ask and get answers to their business questions at speeds that support interactive reasoning. It allows you to do hundreds of different types of analyses. From the macro requirements of the CEO or Business Head, right down to the granular level of the Company Rep or Agent, who's responsible for his Territory, one can probe, diagnose, monitor progress and get into the heart of every opportunity or problem at their respective level.

We are currently working with some of the leading FMCG, Insurance, Banking & DTH companies. To ask for a demo, mail to suresh@brandidea.com.

Business Development partners

 

Silver Campaigns is a Delhi based company in the business of "BRAND PROMOTIONS & COLLATERALS” since 2010. Led by a team of seasoned professionals who have deep experience of sales & marketing across Industries. Silver Campaigns has carved out a niche for itself in the market with respect to its portfolio of advertising on utility bills. It's client list boasts of marquee nationalized & MNC banks, large public sector companies, government departments, central government ministries, electricity distribution companies, telecom, IT & IT Consulting, consumer durables & lifestyle brands owned by large MNCs.

Over the years they have used multiple medium to create long lasting consumer engagements for brands, on the basis of the specific & stated objective.

  • Utility Bills
  • Give Away Gifts and Promotional Items
  • Rewards & Recognition /Running Consumer Engagement Programs
  • Digital Technologies
  • Video Marketing (Animation)
Silver Campaigns is uniquely positioned to give you solutions that are a mix of traditional and new age medium. Given the deep understanding of how "BILLS" work and the consumer behaviour thereof, we can offer a fair direction and predictability to the clients' investments.

 

SHOPX is a technology led startup based out of Bangalore which has been launched with an objective to disrupt the traditional retail ecosystem through a differentiated approach. It aims to bring digital commerce access to the 400 million middle income mass market in India (as against the current 50 Million active internet buyer base), thus transforming ecommerce to EVERYONE commerce.

The company is creating a new category of retail called "Digital Offline" by using their proprietary technology. When partnered with a retailer, this transforms the retailer into a technology enabled platform that brings them onto a nationwide network, thus allowing them to benefit and service his customers in more engaging ways. The Retailer has access to new products, new services, and platform services (like credit, payments and loyalty) from around the country. By leveraging this approach, SHOPX aims to expand the overall addressable digital commerce market size significantly, thus enabling every town to shop online.

Backed by strategic investors including Nandan Nilekani, Jagdish Kini and Pramod Varma, SHOPX has an established digital offline network of 49,000+ retailers spread across 230 towns and 10 states. With over 5 million customers, an annualized GMV of 250 Crores multiplying every month, SHOPX carries out more than 50,000+ digital and physical transactions a day.

Exhibit partner

 

Vritti is a IT and media solutions company with core focus on Rural for last 23 yrs .It has carved its own niche in the rural market for Software Solutions for agriculture related businesses over two decades. Vritti has mastered the use of available technologies in optimum way to be successful in rural market.

Vritti iMedia , the media arm for Vritti is called the “Gateway to Rural” today because of its strong media assets created in rural markets and it Pan India Rural marketing capabilities. Vritti iMedia’s important media asset is The “Audiowala Bus stand–India’s Largest Digital Audio Network at Transit places with captive audience from small towns and rural” .Today this medium is present across 7 states Maharashtra, Karnataka, Punjab, Rajasthan, Haryana ,Himachal and Goa with a reach of 350 Million per month people across 350 locations. The USP’s of this medium is 100% guaranteed your message reaches the masses , Localized audio communication , Manage centrally & change the content dynamically and most importantly the cost to reach a person is less than a paise. This mass medium is being used by 300+ corporate brands to reach small town and rural India. Vritti iMedia is a sole concessionaire with State transport corporations and operates this “Audiowala Bus stand” on Build Operate Model.

Mindwave Media, part of Vritti group is the 360 marketing and activation agency and specialized in Home to home, Point of sale branding and engagement, Van activations , Rural activations at ST Bus stations, Yatras , Jatras, Mandi’s ,Highway Dhabas ,Toll nakas and also involved in executing sustained models for brand penetration and sales in rural india.

Vritti iMedia notched 6 Golds the highest , at the prestigious RMAI Flame awards Asia 2016 for its “Audio led activations” for various brands like Godrej No:1, Good knight, Emami and Iodex.

Esteemed Clients: Dabur, GSK, Godrej, Parle, Emami, Ghadi, Zee Cinema, Mahindra Auto, Mahindra Tractors, Eicher Tractors, State Bank of india, Union Bank Of India ,Bank of Baroda, Central Bank, HUL, Vicco, Maruti Suzuki, Idea, Deepak Fertilizers, Indofil, Kirti Gold, Vikram Tea, MKCL and many more.

Conceptualized By

nventicon stands for Industries + Events + Ideas + Concepts. Inventicon Business Intelligence is the end result of a decade long effort by the founders in the space of business information. We develop sector focused informational conferences and training workshops. Our conferences revolve around current scenarios and opportunities in the global market place and provide timely opportunities for solution providers to meet their target market and for end users to take back key learning and experiences. Our events act as a point of convergence for senior industry professionals who strive for innovation, strategy and commercial drive. Delegates can expect to hear from industry's best practitioners, get in direct contact with regulators and stimulate high level discussions with peers. The training portfolio is dedicated to developing skill sets around complex workplace and functional issues as they need constant honing. Our in-house training offerings are particularly useful for companies who prefer a customized agenda.

The bespoke events portfolio aims at crisp round table discussions involving a targeted group of end users in a multi-city format. In true sense, we aspire to disseminate critical business intelligence to the rapidly growing corporate and institutional world in the country and not limited to a specific sector.