Rural Market Growth Strategy Summit 2017

Imperatives to navigate the challenging rural operating environment for profitable and sustainable growth

Rural Market Growth Strategy Summit 2017

As per Nielson by 2025, the rural FMCG sale is estimated to be $ 100 billion from the current $ 12 billion. Total rural income is estimated to reach $1.8 trillion by 2020-21. Rural market is the market of the new millennium. Urban markets are becoming increasingly competitive for many products and in some cases, they are even saturated.

Rural market is still a mystery for most of the companies. Due to lack of deeper insights into the psyche of the rural consumers, companies are hesitant to explore this territory and the market scenario today is also changing very rapidly. The rural population has shown a trend of wanting to move into a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumption patterns of goods and services. Future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage.






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Key Benefits

At this forum, we will analyze the present status of rural market in India; it’s problems; different challenges and opportunities. It will be a platform to understand how companies are shaping their strategies to harness the rural market opportunity and transforming their rural operations into viable profit centers

Key Topics of Discussion

Day One:
  • Effectively utilizing technology and social networks to reach diverse consumer segments across rural India
  • Approaches to collect better granular information on rural markets to make informed product decisions
Day Two:
  • Innovative approaches to developing a cost-effective distribution network
  • Driving loyalty and engagement among channel partners
  • Identifying and engaging the influencers
  • Establishing brand trust with rural consumers

Why should you attend?

It’s a platform to discuss and collectively learn from collective experiences and perspectives on how are leading companies and brands innovating their approach and strategies to grow their market share in the mysterious rural market

Who will you meet?

Functional Heads of:

Sales & Marketing

Rural Business

Business Development & Commercial

Product Marketing

New Product Development

Market Access

New Ventures

Branding & Communications

Corporate Communications



Business Analysis & Planning

Strategic Management

Supply Chain

Distribution and Channel Management

Who should attend?

From the following industries:

  • FMCG
  • Banking, Financial Services & Insurance
  • Pharmaceuticals
  • Food & Beverages
  • Healthcare
  • Retail
  • Telecommunications
  • Automobiles

Gold Partner

Maps and Location Partner

Silver Partners

Business Development Partners

Exhibit Partners

Networking Partner

Broadcasting Partner


Print Media Partners

Media Partners

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